Senior Product Manager

ROLE DESCRIPTION
The Senior Product Manager is the pivotal marketing role in the Business Innovation Unit
(BIU) and drives creation of solutions (integrated combination of products and services) from
idea to market. The Senior Product Manager is accountable for defining, launching and
building profitable product solution platforms that transform healthcare. They work directly
with R&D and other marketing functions to ensure the products/solutions are developed to
the feature and price specifications that each target market segment demands. The Senior
Product Manager owns the product lifecycle from concept phase through development and
launch and eventually, end of life. The Senior Product Manager is required to have deep
expertise in market segmentation, product strategy, competitive strategy, and product
development.

SPECIFIC RESPONSIBILITIES
■ Develop and maintain a needs-based customer segmentation for their respective solution
across global markets (supported by Market Intelligence)
■ Help define product platforms that support growth, product evolution, modular designs
■ Work across R&D, Services and Operations (helping lead “heavyweight teams” where
applicable) to develop integrated offerings that meet the needs of priority customer
segments, tailored by market
■ Set value-based price corridors and guidance for products/solutions
■ Coordinate pricing across product lines to ensure profitable growth
■ Develop channel strategy for each offering by market (e.g., direct in North America,
indirect in emerging markets and online globally)
■ Develop business cases for new products and services for consideration in the portfolio
management process
■ Develop business requirements for new product and enhancements to existing products;
work with R&D on functional specifications and feature/function prioritization
■ Work with Field Marketing to enable the market sales teams (e.g., conduct presentations
ahead of new product launch)
■ Conduct customer executive presentations, coordinated as part of sales campaigns with
priority customers
■ Manage external analyst relations (e.g., presentations) for their products and offerings
■ Drive overall execution of development and launch of products/solutions in all markets as
part of a cross functional business team including BG/BIU Management, Sales, Field
Marketing, Operations and Finance
■ Own development of global new product/solution training content
■ Manage contractual strategic partnerships with third-party integrated solution providers;
key strategic customers/KOLs; and as appropriate, complementary solution providers
■ Develop and maintain five-year strategic vision for product roadmap (for internal
stakeholders and customers)

MANAGED ELSEWHERE
■ Fully allocated P&L
■ Field marketing/marketing support, regulatory, supply chains, procurement or business
support functions (these are shared at the BG level)
■ Operating performance or resource deployment of markets (e.g., tactical pricing, account
priorities)
■ Customer negotiations
CRITICAL LINKAGES
■ BIU GM
■ Director or Senior Director of Product Management
■ Clinical Marketing Specialist
■ R&D
■ Market Leadership / Sales
■ Services Marketing
■ Field Marketing / Market Intelligence
■ Operations / Service Operations
REPORTING RELATIONSHIP
■ Reports to BIU GM, Director or Senior Director of Product Management
MINDSETS AND PERSONAL CHARACTERISTICS
■ Expertise in customer segments and the national healthcare systems in which they work.
Understands the dynamics of capital goods marketing and the dynamics of “installed base”
market
■ Familiarity with the technologies that currently dominate the Senior Product Manager’s
markets, and with the emerging technologies that will serve them in the future
■ Superior business acumen and GM mindset (position likely to be a rotational role for future
GMs)
■ Boldness to create/shape markets whenever possible, exploiting Philips technologies,
market positions and brand

SKILLS
■ Ability to synthesize market and customer feedback and existing and new products into
solutions; comfortable with making tradeoffs, decisively
■ Expertise delivering complex projects to meet demanding feature, cost, quality and
introduction date targets
■ Demonstrable communication skills and ability to lead an organization to develop market
leading products/solutions
■ High-tech product launch experience (clinical experience a nice to have)
■ Proven communication skills and ability to influence colleagues
■ Fluent in hardware and software product development, including quality and reliability
techniques

EXPERIENCE REQUIRED
■ Bachelor’s degree in relevant field; MBA preferred
■ 10+ years in marketing, product development or related field
■ Experience in high-tech, healthcare/med-tech solutions businesses
GRADING CRITERIA
■ Product/solution revenue: ＞ €65M
■ Number of product lines: Medium/High
■ Level of integration: Medium/High
■ Solution complexity: Medium/High
■ Life Cycle Stage of Product/Solution: Mature
■ Operating Budget: Medium

PERFORMANCE METRICS
■ Sales volume
■ Market share
■ Price realization
■ % Sales from new products
■ Accuracy of forecasting

荷蘭皇家飛利浦電子公司是一家“健康舒適、優質生活”領域的多元化公司，致力于在醫療保健、優質生活和照明領域，用有意義的創新來改善人們的生活。總部位于荷蘭的飛利浦公司在全球擁有大約118,000名員工，銷售和服務網絡遍布世界100多個國家，2012年的銷售額達248億歐元，并在心臟監護、緊急護理和家庭醫療保健、節能照明解決方案和新型照明應用、以及男性剃須和儀容產品、家居和便攜式娛樂產品以及口腔護理產品等領域均居于世界領先地位。
醫療保健
作為醫療保健領域的全球領導者，我們始終秉承“以人為本”的理念，致力于通過創新讓世界更加健康，以創新的醫療解決方案來提升和拓展全球的醫療護理，為患者打造理想的產品體驗。

我們為臨床醫生和廣大醫務工作者提供一站式醫療信息系統解決方案，充分利用臨床信息，使診斷更有把握，工作更加高效。
我們正致力于提供最先進的產品和解決方案，幫助臨床醫生診斷、治療和管理目前最常見的一些疾病。
我們通過使用新的移動和遠程技術，不斷在提升醫療保健系統效率方面創新，讓更多的人享受到優質醫療服務。

這些承諾都促使我們加大研發力度，努力在放射學、心臟病學、腫瘤學、決策支持、家庭醫療保健、以及呼吸道疾病等主要疾病的治療方面持續創新。
我們通過四大戰略業務部門來開展醫療保健業務，即影像系統、監護治療和臨床信息、家庭醫療保健解決方案和客戶服務。

飛利浦醫療保健事業部在全球擁有約37,400名員工。
優質生活
在優質生活事業部，我們繼續履行飛利浦的發展愿景，旨在通過創新改善世界人口的健康狀況，并促進世界的可持續發展。我們的足跡遍及全球，在成熟和成長型市場均已建立了業務網絡。我們加大創新投資并實施業務本地化，這使得我們能夠提供源源不斷的、符合本土需求的、有意義的解決方案。我們的品牌全球領先，深受世界信賴。
飛利浦優質生活圍繞業務和市場，致力于通過品類開發和卓越的營運來創造價值。
我們通過“業務市場整合”（BMC）來制定計劃、配置資源和實施管理。在經營過程中，我們實行明確的責任制，使決策更貼近客戶和市場的需求，從而激發了企業家精神，加快了業務發展的步伐。
我們的重點業務領域包括：健康護理、個人護理和廚房電器及家居護理。
飛利浦優質生活事業部在全球擁有近18,900名員工。
照明
飛利浦照明是全球照明行業的領導者，我們在創新照明解決方案的開發、制造和應用領域享有行業公認的專業地位。在過去的121年中，我們在照明領域銳意創新，取得了多項重大的革命性成果，為公司今日的領導地位奠定了堅實基礎，并幫助我們成為數字化照明轉型時代的領袖。未來我們將加大在LED照明領域的投資，并利用我們在傳統照明領域豐富的產品組合、分銷網絡和品牌優勢，進一步鞏固我們在數字照明市場的領先地位。
我們能夠在各類細分市場上滿足人們的照明需求。在室內照明方面，我們為家庭、商場、辦公室、學校、酒店、工廠和醫院提供照明解決方案。在室外照明方面，我們為城市景觀、道路（包括街道照明和汽車照明）、公共空間、居民區和運動場所提供照明解決方案。此外，我們還為園藝和水凈化等專業領域提供定制化的照明應用方案。
飛利浦照明擁有光源電子，消費燈具，專業照明解決方案，汽車照明和Lumileds五大核心業務，覆蓋了整個照明產業鏈——從光源，燈具，電子和控制，到整體照明應用與解決方案。
飛利浦照明事業部全球雇員人數約為50, 200人。